Boba Guys Launches Loyalty Rewards Program Powered by Solana
• Boba Guys, a popular US tea retailer, has tapped Solana for its loyalty rewards program.
• The Solana Foundation recently invested $100,000 into Boba Guys and the company is now using Solana’s high-speed, low-cost network to integrate non-fungible tokens (NFTs) and token-gated experiences to help boost consumer engagement.
• The choice of Solana comes after the Solana Foundation invested $100,000 into Boba Guys.
US-based drink retailer Boba Guys Taps Solana for Loyalty Rewards Program
Boba Guys is a popular US tea retailer that operates in California and New York. It has now tapped Solana for its loyalty rewards program just a day after the blockchain firm unveiled the Saga crypto device. The initiative will utilize Solana’s high-speed, low-cost network to integrate non-fungible tokens (NFTs) and token-gated experiences to help boost consumer engagement. This comes after the investment of $100,000 from the Solana Foundation into Boba Guys.
Reason behind Selection of Solana
The co-founder of Boba Guys, Bin Chen said in an interview with a media outlet that they want their customers to understand Web3 just like they understood boba when it was still new. He also added that they are looking forward to showing how loyalty programs can be improved for both customers and retailers and create a path for other organizations to follow through this collaboration.
Saga Crypto Device
Saga is designed as a security conscious crypto first android device which makes it easy and secure to self custody digital assets without friction associated with digital assets along with Seed Vault which makes it a hardware wallet as well. It is available for pre order from 8th May for new orders.
Other Retailers Embracing Web3 Loyalty Programs
Boba guys isn’t the only one embracing web3 loyalty programs as In December 2022 , another retail chain had already announced its launch of Web3 loyalty program called ‘Rock My World’ based on Ethereum NFTs which rewards customers with collectible items like rare artworks , concert tickets , discounted merchandise etc..
Web3 loyalty programs are gaining traction amongst various retailers who want to deepen customer relations while giving back something back at same time . And thus companies such as Boba guys have decided to tap solana’s technology in this regard .